Our Five Values

We're the new generation of cards! Here are our 5 values we stick to at Card Club:

1. Connection over Perfection

• • "Physical mail trigger oxytocin - the "bonding" hormone - creating deeper emotional impact."
    • Royal Mail & Milward Brown Study (2013)
  • Physical mail leaves a stronger emotional impression. Recipients value it more, remember it longer, and feel a stronger connection to the sender. We believe a card isn’t just paper. It’s a pack of emotions, a lifeline, a laugh, a tiny piece of “I’m here.”
    In a world full of quick texts and ghosted group chats, we’re here to bring back real, human connection — one card at a time.

2. Mental Health Matters 

• • "Receiving a card can help someone feel seen and valued, directly combating loneliness - major risk factor for depression and anxiety."
    • Campaign to End Loneliness, UK research, (2017)
  • Checking in can save someone's day - or their life. We care about mental health, small acts of kindness, and checking in on your mates. A card can’t fix everything, but it can start a conversation 

3.  Humour is Healthy

• • Laughter boosts dopamine - your brain's "feel-good" fuel - improving mood, memory, & motivation. Journal of Neuroscience, 2017
    
  • Even expecting something funny reduces cortisol & boosts immunity. Mayo Clinic & Loma Linda University 
  • Humour rewires the brain - laughter lowers stress & blood pressure

4. Celebrate Every Moment

• • Who says you need a "special occasion" to send a card? 
  • We believe every moment — big, small, or totally random — deserves to be celebrated. You don’t need a birthday or anniversay to say “I’m here,” “You matter,” or “I saw this and thought of you.” Life isn’t all milestone moments — it’s the little, in-between ones that make it real.

5. Keep it Authentic

• • We make cards that sound like you actually talk — honest, warm, and sometimes hilariously real.